Cinematic travel has surged in popularity in recent years. Since 2024, the American Tourism Association reports that searches for “movie locations” have risen by more than 50%. Travelers want not just to see landmarks and nature, but to step into the very scenes where cinematic magic unfolded. This film-inspired travel wave is so strong that many itineraries themselves are becoming legendary.
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New York: “Home Alone 2”, “Breakfast at Tiffany’s”, “Sex and the City”
New York has become a living movie set, its streets and parks hosting countless iconic scenes. A walk through Central Park, past the Plaza Hotel, or down Fifth Avenue instantly transports you into the world of your favorite movies. “Sex and the City” fans hunt down Carrie Bradshaw’s coffee shops and boutiques, and the Plaza Hotel remains tied to the escapades of Kevin from “Home Alone 2”.-
Exploring Manhattan means dozens of filming spots in a single stroll
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Film and TV “location tours” include hidden courtyards, rooftop bars, and Holly Golightly’s favorite haunts
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Matmata / Skywalker Ranch, Tunisia: “Star Wars”
“Star Wars” fans from around the globe travel to Tunisia to see the desert sets of Luke Skywalker’s home. Some sites, like the Lars homestead, are instantly recognizable, while others have become part of local culture.-
The Matmata troglodyte dwellings are true stand-ins for “galaxy far, far away” planets
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Themed tours and Jedi-themed photoshoots abound
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Oxford and Alnwick Castle, UK: “Harry Potter”
The magic of “Harry Potter” lives on in Oxford’s colleges and Alnwick Castle, where Quidditch practice and Gryffindor’s adventures were brought to life. Thousands visit the sites each year for atmospheric tours, cosplay events, and magical workshops.-
Tours of historic college halls and Harry Potter filming sites
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Signature photo ops atop the “real-life” Hogwarts staircase or in Gryffindor tower courtyards
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Matterhorn and Grindelwald, Switzerland: “On Her Majesty’s Secret Service” (James Bond)
Switzerland’s Alps are forever tied to the James Bond legend. Since the classic film, the region saw a 60% tourist boom—everyone wanted to feel the thrill of these snowy slopes and stand where the dramatic finale happened.-
Scenic train rides, cable cars, and Bond-themed alpine bars
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Panoramic hotels that frame the landscape in true Bond style
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Queenstown and Matamata, New Zealand: “The Lord of the Rings”, “The Hobbit”
New Zealand’s tourism owes much to Middle-earth. Some Hobbiton film sets have been preserved, and the breathtaking landscapes now grace postcards and bucket lists worldwide.-
Hobbiton Movie Set tours, with themed Green Dragon Inn lunches
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Alpine hikes and treks in the shadow of Mordor
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Prague: “Mission: Impossible”, “Amadeus”
Prague’s Old Town is a magnet for film buffs and fans of Mozart.-
Guided walks along Charles Bridge and Vysehrad Castle’s winding lanes
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Theater productions and film festivals in charming historic courtyards
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Bangkok and Thailand’s Islands: “The Beach”, “The Hangover Part II”, “The Man with the Golden Gun”
After “The Beach,” a wave of thrill-seekers set out for Ko Phi Phi and its hidden lagoons, while Bond’s scenes turned Khao Phing Kan village into a travel must.-
Boat tours to filming locations
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Local bars and restaurants that channel the on-screen atmosphere
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Scandinavia: “The Bridge”, “Millennium”, “A Very Scandi Scandal”
Recent thriller series have led to a boom in travel to Copenhagen, Malmö, and the fjords and bridges of Scandinavia.-
Bike tours, ferries, and photo journeys to “crime scenes”
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Boutique hotels and eateries inspired by the series’ minimalist style
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San Francisco: “The Rock”, “Inside Out”, “Mission: Impossible III”
San Francisco remains Hollywood’s West Coast favorite. The Golden Gate, iconic hills, and eclectic neighborhoods are the backdrop to countless cinematic moments.-
Golden Gate Bridge tours and Perry Mason’s famous house
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Urban quests through Mission District’s cafes and alleys
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Iceland: “Game of Thrones”, “Prometheus”, “Interstellar”
Iceland’s wild beauty has become a cinematic playground for directors, its landscapes defining the visual mood of countless fantasy and sci-fi blockbusters.-
Guided routes through glaciers, black sand beaches, and steaming hot springs
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Game of Thrones location tours, featuring famed battle and wall sites
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Cinematic tourism has changed how we travel, giving us a chance to become part of a greater story. More and more travelers time their journeys with film premieres, open set days, and film festivals. In the end, the real magic comes not from the movies, but from our own eyes, photos, emotions, and the stories we take home from places where masterpieces were once made.